Squiz – Senior UX Designer

Squiz is a global Digital Experience Platform (DXP) company serving 540+ customers in the government, higher education, and private sectors.

• Led end-to-end UX across multi-stakeholder service programmes, facilitating discovery workshops and aligning experience direction within complex delivery constraints.
• Defined scalable information architecture foundations, translating research insights into clear, structured service models.
• Conducted user research and usability testing, driving measurable improvements in task completion and reducing friction.
• Designed accessible interaction patterns, ensuring WCAG-compliant solutions at both component and journey level.
• Owned UX estimation across EMEA projects, aligning with commercial and technical priorities.

untied – UX Designer

untied is a revolutionary tax app for ordinary people, working with banks, accounting firms, gig-economy platforms and HMRC.

• Led end-to-end redesign of the onboarding experience and company website, redefining information architecture and simplifying complex tax-related journeys.
• Conducted in-depth discovery including heuristic evaluation, competitive analysis and stakeholder interviews to identify pain points and prioritise improvements.
• Facilitated ideation workshops, translating insights into validated solutions that improved onboarding and engagement.
• Partnered closely with developers to deliver seamless implementation across web and mobile platforms.

Petgenoma – UX/ Graphic Designer

PetGenoma offers DNA testing for dogs, using preventative DNA testing to support earlier disease detection.
At PetGenoma, I played a key role in developing a user-centred experience for the new website and services during the brand’s launch phase. I contributed to both graphic and UX elements, ensuring alignment with new brand guidelines. My responsibilities included designing social media templates, assisting with the launch campaign, and creating illustrations.

Teachermate – UX Designer

Teachermate is an online educational journal for the Early-Years classes, helping practitioners make faster observations, plan, and track the children’s development.
At TeacherMate, I played a pivotal role in enhancing the platform for new and existing users, with a primary focus on improving the mobile experience. My responsibilities included conducting competitive analysis, user interviews, creating personas, and developing prototypes for usability testing. Worked closely with stakeholders to validate platform improvements and align the experience with practitioner needs.