Hi! I’m Catia 👋
Senior UX Designer shaping complex digital experiences across web platforms and digital products. I design intuitive, data-informed experiences that reduce complexity and support confident decision-making. Based in London.
Catia’s strengths are her ability to clearly identify the true frustrations and pain points for users and shape projects firmly around these.
Sally T. – General Assembly
How I design
Leading UX across complex platforms
I design and deliver user experiences across large-scale systems, aligning user needs, business goals, and technical constraints to create clear, scalable solutions.
Designing for real-world behaviour
I focus on how users actually behave, not how we expect them to behave. My work prioritises clarity, guidance, and decision-making, helping users take action with confidence.
Building scalable foundations
I design systems and structures that scale, from information architecture to reusable components, enabling teams to move faster and more consistently.
Projects
Higher Education Clearing Hub
Designed a centralised Clearing hub to simplify high-pressure decision-making, improving navigation, engagement, and conversion during peak periods.
untied onboarding
Redesigned onboarding to guide user behaviour, reduce drop-off, and improve activation through structured journeys and in-app support.
untied redesign
Simplified a complex tax platform by improving structure, clarity, and messaging, increasing engagement and conversion across key journeys.
UX | Cat 